A number of seafood (POF) has already established a track record as a hookup application among internet dating app people, but according to the way of Chief Executive Officer Malgosia Green the very last 24 months, the business is actually pivoting to generate a interesting and authentic experience for users.

In a recently available meeting with Green posted regarding company’s weblog, she discusses her preferred outcome to create a more authentic online dating knowledge at POF. The business’s investigation discovered that 84percent of singles mentioned they wanted much more authenticity in matchmaking and think all face filter systems is banned. Consequently, POF was the first one to put into action a face filtration bar and committed to auditing 70 million photos and the removal of face-filtered photos. 

“There is a lot of superficiality in community, particularly ever since the surge of social networking in which people start to see the life of other people just through the lens of completely curated image feeds,” Green said. “Singles believe much more force to adapt to these ideals than previously. Our objective should relieve the force that encircles matchmaking today.” 

Along with forbidding filters, the company in addition developed a step dubbed The affiliate Pod – an advisory council comprised of 6-10 POF users. The business features an open application procedure on their site for anybody who wants to apply.

The representative Pod council will continue to work with item, layout and advertising and marketing teams to greatly help “drive item advancement” per Green, including evaluating and enlightening product upgrades and features. Afterwards in the process, Green promises to gather the government team and sit down using the council to pay attention and acquire insight in regards to what they are often performing as a company to raised serve people.

POF has additionally been really responsive in aiding people better connect throughout COVID-19 episode as they shelter in the home, especially through its in-app video cam features. POF just launched alive!, a livestream video clip program within the app in which consumers can see streams of man people anytime and build relationships all of them should they believe a spark. 

Green explains your rollout of Live! ended up being staggered, provided to those places most impacted by coronavirus first (particularly Ca, ny and Washington), earlier was folded away over the U.S. (POF relies in Vancouver, Canada.)

“COVID-19 features certainly placed a pause on in-person matchmaking, but that does not mean men and women have to stop matchmaking entirely,” she mentioned inside the blog post. “i am really happy with our team at many seafood who were capable rotate quickly and innovate to get to know the increased need of electronic connection during this time period.” 

In the Live! system, the company additionally established NextDate, an online speed dating service where at specified times 2 times per week, people can join and perform rounds of 90-second video times to find out if there’s a link with any matches.

Green had this to state towards additional features: “We possess the capability to profoundly impact thousands of people’s life which help them get a hold of significant real person associations; that in my experience, the most interesting elements of business.”

To get more on this subject matchmaking service look for our very own POF review.